01 / Market
Claims Gate Marketing
The right claimants start with the right campaign. We build campaigns around your claim and the audience you need to reach. Dedicated claim funnels turn interest into qualified claimants.
The difference
From scattered acquisition to a stronger claimant pipeline.
We turn campaign activity into a pipeline ready to progress, with one strategy running from the first advert to onboarding.
Without Claims Gate
- Separate agencies and onboarding processes
- Traffic-focused campaigns
- Disconnected acquisition data
- Significant internal coordination
- A disjointed claimant journey
With Claims Gate
- One claimant-acquisition strategy
- Campaign-specific funnels
- Continuous campaign optimisation
- A direct route from acquisition into onboarding
- Infrastructure for millions of claims
How it works
From campaign launch to claimant onboarding.
Every campaign we run follows the same five steps, from the first brief with a consultant to the hand-off into onboarding.
- Step 01
Define the campaign
We work with you to understand the claim type, advertising budget, intended audience and campaign objectives.
- Step 02
Build the claimant journey
Campaign-specific landing pages, branded claim funnels, messaging and eligibility questions are configured around the campaign requirements.
- Step 03
Reach prospective claimants
Social media, radio, TV, billboards, paid partnerships and more. Wherever your prospective claimants are, we find the channels to reach them.
- Step 04
Test and optimise
We use campaign data to refine audiences, creative, channels and conversion performance.
- Step 05
Connect acquisition to onboarding
Claimant information moves directly into Claims Gate Onboarding for further qualification, information gathering and progression.
What’s included
What we run for you.
One team runs acquisition from the first advert to onboarding, so you are not coordinating separate agencies.
Branded claim funnels for each campaign
Paid media across Meta, Google and other relevant digital channels
SEO-led landing pages for individual claim types
Online claimant journeys
Creative, audience and channel testing
Ongoing performance and acquisition cost optimisation
Affiliate and influencer acquisition
Direct integration with Claims Gate Onboarding
The four stages
Where Marketing fits.
Marketing is the first of four stages. We can run it on its own, or with Onboarding, Platform and Pay as one programme.